Social or more likely, unsocial media. In our fast-paced digital world, we expect immediate answers, prompt attention, and personable client services.  In the veterinary field, add the component of anxiousness and worry, and our clients become venomous.  No longer will our clients come to us directly to lodge a complaint – they go to social media to do so.  Relatively …

It feels like just yesterday I was thrown into the deep end of the pool, facing the daunting challenge of developing a national campaign to end cosmetics animal testing in Canada. It was… intimidating. But I was amazed at how quickly things came together, including the support of tens of thousands of Canadians who also want an end to cruelty …